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Online Shopping Figures For the UK

The online retail market has grown continuously since its inception. This is especially evident in the UK where ecommerce is responsible for 20% of retail sales.

Many shoppers use online shopping to research brands before purchasing and 45% of them prefer to "buy online, then pick it up in store". This is an interesting shift in the way people shop that bricks-and-mortar stores should take note of.

1. Online retail sales in the UK

It's no secret that sales of online retail in the UK have risen significantly over the past few years. According to 2023 statistics, the B2C e-commerce market is expected to reach nearly $120 billion by next year. This is because of changing consumer shopping patterns and the widespread adoption by retailers of digital transformation technologies. Brick and Online Shopping Figures Uk mortar shops are losing popularity as consumers increasingly shop online.

To achieve this, it's crucial that both omni-channel and pureplay retailers understand what draws shoppers to purchase online. We've collected retail sales figures and stats that are both eye-opening and informative to assist you.

Of all the retail sectors that are available, fashion is the most sought-after, accounting for 28 percent of all sales made through e-commerce in the UK. This is likely due to the availability of a larger selection of products and the ease of trying on clothes without leaving home. Electronics is second with 16% of the sales on e-commerce. This is likely due to the constant need for new gadgets and a desire to stay up-to-date with latest technology. Online sales of hobbies and leisure products represent 15% of all online sales.

When asked about the factors that drive consumers to shop online, 57 percent of UK customers cited convenience as the primary reason. Then, 48% cited price comparison, while 37% stated that they were looking for discounts or special offers. These results suggest that shoppers in the UK are less influenced by price than their European counterparts and are more focused on convenience and a large product range.

2. Online shopping in the UK

Shopping online is becoming part of the daily routine for many UK consumers. Whether it's to buy electronic gadgets, groceries or clothes - nearly half of UK residents over 65 have made an online purchase within the last year. Shoppers can select from a variety of payment options and choose when and how their products delivered.

There are many motives to shop online among them, the most popular include convenience, price, and availability. In fact 57% of shoppers who shop online mention convenience as the primary motive behind their shopping. Then, another 48% pointed to lower prices and 37% said they have a wider variety of options.

The shopping habits of UK customers are also becoming increasingly eco-conscious. For example 79% of UK Online Shopping Figures Uk shoppers say they recycle boxes and other packaging materials they have purchased from their purchases. They might even take action if feel their deliveries are not coming in environmentally friendly packaging.

Certain consumers are looking to make their online shopping experience more personal. They are not just trying to reduce their environmental impact but also to reduce their carbon footprint. For instance 35 percent of UK customers have purchased clothes, footwear, or accessories from a retailer that has their size information stored on file. This allows them to skip the return process and to purchase what they want faster.

Incredibly, UK shoppers are reported to be more willing to wait for their online orders than they were during the pandemic. This could be due to the fact that British customers are more used to the slow delivery times and know how long it takes to receive an item through the mail.

3. london online mobile shopping sites shopping in the UK according to age group

Shopping online in the UK is a very popular pastime for many people. Accessories and clothing are the most popular items followed by groceries and entertainment such as movies and music. Online shopping is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. This is because consumers find these events very convenient. It is also easy to compare prices and items online when making these kinds of purchases.

It is crucial to remember that online shoppers are diverse, which makes it crucial for ecommerce companies to know what their customers are seeking when purchasing products. It is also essential to know how long each type of consumer spends online. For example, the younger generation is far more likely to purchase on mobile devices than any other age group. This is because the younger generation has less time and will make use of multiple devices to accomplish online tasks.

Older generations tend to be more cautious in their buying habits and less influenced by online advertising. They also tend to visit high street stores to feel and see products before making a purchase. This doesn't mean that they won't buy online. The convenience and ease of shopping online are still appealing.

Another interesting aspect to think about when it comes to online shopping is that the older generation is more likely to demand and expect free delivery on all purchases. They are also more likely to leave carts when shipping costs appear excessive. In addition 61% of those over 55 say they will add more items to their cart to get to the free delivery threshold.

4. Online shopping in the UK by gender

Men and women in the UK are equally likely to purchase goods on the internet. Women are more likely than men to make large purchases like electrical and furniture. Both groups are also more likely to shop for fashion cosmetics, health and beauty products gardening, home and garden and consumer electronics.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of consumers are influenced by how a retailer responded to the COVID-19 pandemic with 69% of these looking for brands that support and collaborate with their local communities.

The most sought-after online shopping products in the UK are clothing and shoes. In fact 62 percent of British women who shop online purchased these items by the year 2020. However online sales aren't limited to clothing and there are a myriad of other products available such as kitchenware, jewellery, and sports equipment.

Online shopping is becoming increasingly popular to find best bargains. Some analysts believe that by 2024, ecommerce sales could account for almost one third of retail sales.

While some retailers are struggling to cope with the increase in online sales, others are flourishing. Online sales are growing in health and wellness, home and garden, and consumer electronic.

The trend of buying these items online is likely to continue to expand in the coming years. As the number of people who use the internet is growing, it is expected that online shopping will be more popular in the near future. With the growing popularity of this method of shopping, it is crucial for retailers to ensure that their sites are optimized for mobile devices and provide a simple and secure checkout process.

5. Online shopping in the UK by region

The UK is among the most important European eCommerce markets. When they shop online the British consumers are mostly influenced by price, convenience and the wide variety of products. These factors make it an ideal spot for retailers who wish to improve their online presence and provide an easy shopping experience.

In the COVID-19 pandemic online sales increased significantly as people opted for secure and convenient alternatives to store purchases. This trend has continued following the pandemic as consumers continue to embrace shopping online as an alternative.

Online shopping is a major component of the UK retail economy There are estimates that it will account for a third of all retail sales in 2024. This is because of the increasing use of e-commerce by consumers as well as technological advances.

57% of UK online shoppers claim that convenience is the primary reason for them to shop online. This is closely followed by 48% who state that it is easier to find deals and special offers as well as 37% of shoppers say there is a wider range of merchandise available online. This contrasts with Europe, where a greater proportion of shoppers said that lower prices were the primary reason for their purchase online.

Online shoppers are also eager to test new brands and products. About a quarter of online shopping websites list shoppers have bought items they've never purchased on the high street previously, and a majority are willing to try new products when they shop on a marketplace like Amazon. Buy now pay later checkouts are a popular choice for UK shoppers with 29 percent of shoppers using a buy now pay later option in the past year.

In addition to this, a robust online return policy is a vital aspect of the e-commerce landscape for the UK. A majority of online buyers (59%) go through the return policy of the retailer prior to purchasing, and nearly half expect retailers to arrange and pay for return shipping.